How To Build Your Brand's Digital Foundation
Businessmen and marketing professionals confront a significant challenge: how to develop a digital strategy successfully. Yet, that’s a must, given the tremendous success of other brands with strong digital foundations. In this article, you’ll learn in depth how to successfully build a digital foundation for your business brand.
What Is A Digital Foundation?
A digital foundation is a business plan that comprises all of your digital marketing strategy's elements. It's the core of a company's digital strategy and infrastructure.
Even though many businesses are expanding and adapting to the internet environment, there's a chance they don’t use digital marketing’s full potential. That means fewer leads and less profit. Without utilizing digital foundation in this fierce competition, your company may lose customers as well.
That said, below are strategies in building your brand’s digital foundation:
1. Use Cloud Technology
Cloud technology is the first critical step to consider. It revolves around on-demand online distribution of services including application deployment, workforce and analytics solutions, storage, processing power, among other applications. This saves companies money and time by not having to buy and manage IT infrastructure, such as in-house servers.
You must pay attention to the cloud, as quite a number of business activities depend on it. Moreover, cloud-based operating platforms, such as Argano or other similar ones, are widely used by successful businessmen when building their brand’s digital foundation. To compete and succeed, you must be cloud-based too. Adopting cloud technologies significantly improves critical aspects of your business, such as email messaging, file storage, backup and recovery, document creation and collaboration, and website hosting.
2. Optimize Your Website For Search Engines
Optimizing your website is a vital component of enhancing your online presence. Consistent, ongoing search engine optimization (SEO) should result in an increase in website exposure, improved ranks, and organic online traffic.
Here are two SEO strategies you’d want to try out:
• Technical SEO
Technical SEO entails enhancing your website's infrastructure to make it easy to be indexed by search engines. It deals with URL structure, navigation, page speed, sitemaps, schema, and other technical aspects of your website. Technical optimization is critical if you want to generate organic search engine traffic, as site design and content are rendered ineffective if web users can’t access or browse your website.
• Local SEO
Local SEO focuses on optimizing a website for local search results. Local search includes all those common local search phrases like:
- French restaurant near me
- Doctors near me
- Lawyers in [city name]
- Sleep dentist in [city name]
Google search results are getting increasingly competitive and congested so you will need to leverage local SEO for regional businesses or branches.
3. Use Social Media Wisely
Social media is a key component of your digital foundation. Having several social media profiles helps to promote your website and entice users to join your mailing list. It can also increase traffic to your websites and blog postings.
With social networks, brands can now reach out to, educate, and communicate with potential customers in a lot of different ways. On the other side of the coin, most people use social media to research a brand or product before they buy it. Thus, you’d want to show up on social media as someone who is trustworthy. This way, you’ll acquire and retain loyal customers.
Also, a good brand gets a lot of support from its social media followers and other influencers. This increases the brand's reach and reputation.
4. Consider Email Marketing
Email marketing is an effective tool. Every email address you get is an asset. Your top prospects are website visitors who signed up for your newsletter or bought something. You can offer them free eBooks or tutorials in exchange for their private information, such as their email address.
Ensure you deliver on your promise by providing high-quality content, exclusive discounts for future orders, referrals rewards, and gifts for posting reviews or sharing posts. Make them feel important because they are.
5. Do Call-To-Action Marketing
In marketing, a call to action (CTA) informs your target audience what to do once they click on your ad and get to your website or landing page. ' Buy now' is a common example of a call-to-action phrase.
If you build your call-to-action message to evoke curiosity in your prospects, they’ll be more likely to click, resulting in more leads. And the more likely you are to generate leads, the higher the chances you will have of getting increased sales.
6. Be Consistent And Patient
Building a digital foundation is easy, but maintaining it might be challenging. It isn’t a one-time affair, but a lengthy process. You'd want to adopt a consistent posting schedule for all your online sites. Remember, out of sight, out of mind. If you don’t communicate with your followers often enough through engaging posts, they might soon forget about your existence. That will definitely hurt your company profits. To this end, consider investing in related scheduling software to make the work easier.
Conclusion
You can't afford to ignore the digital world. Currently speaking, it’s almost mandatory to go digital. Failure to do so might mean losing most of your customers to your competitors. Thus, make a point of starting to build your brand’s digital foundation. The tips above give you direction on where to start the process of improved digital branding. Apply them, make adjustments as needed, and then explore more brand building tactics.
